The Cold Start Problem

The Cold Start Problem - Andrew Chen

Andrew Chen examines the moment when a product has little more than an idea and a small group of users, and growth still feels out of reach. He calls this stage the cold start problem and shows how companies can move past it by building and using network effects.

'A true Silicon Valley insider' Wired

From first users to real momentum

The book focuses on the toughest phase of launching a product: the beginning. Chen looks at why some products take off while others struggle, and how early traction can be created before scale is even possible.

Lessons from major tech platforms

Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, he follows the decisions behind launch, expansion and sustained growth. The perspective comes from both an investor and someone closely connected to Silicon Valley.

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Inne książki autora: Andrew Chen