Business Intelligence, Analytics, Data Science, and AI, Global Edition

For 1 or 2-semester courses in business intelligence, data science, business analytics and MIS.

Business Intelligence, Analytics, Data Science, and AI helps students understand the business-related impact of artificial intelligence, data science and analytics and prepares them for managerial roles. Vignettes and cases illustrate capabilities and costs of data science and analytics, as used by current businesses, while hands-on practice helps future managers use analytics effectively.

The 5th Edition integrates the fully updated content of Analytics, Data Science, and AI, 11/e and Business Intelligence, Analytics, and Data Science, 4/e into one textbook, strengthened by 4 all-new chapters that empower future managers to master today''s analytics and AI tech, such as ChatGPT.

Business Intelligence, Analytics, Data Science, and AI is your guide to the business-related impact of artificial intelligence, data science and analytics, designed to prepare you for a managerial role. The text''s vignettes and cases feature modern companies and non-profit organizations and illustrate capabilities, costs and justifications of BI across various business units. With coverage of many data science/AI applications, you''ll explore tools, then learn from various organizations'' experiences employing such applications. Ample hands-on practice is provided, can be completed with a range of software, and will help you use analytics as a future manager.

The 5th Edition integrates the fully updated content of Analytics, Data Science, and Artificial Intelligence, 11/e and Business Intelligence, Analytics, and Data Science, 4/e into one textbook, strengthened by 4 new chapters that will equip you for today''s analytics and AI tech, such as ChatGPT. Examples explore analytics in sports, gaming, agriculture and “data for good.”