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Brand Fusion: Purpose-driven brand strategy Terry Smith

Brand Fusion: Purpose-driven brand strategy

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Wydawca:
De Gruyter
Data premiery:
2022-07-05
Ilość stron:
620
Autor:
Terry Smith
Okładka:
miękka

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Opis produktu

Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies - the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning.

It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning-from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.

Informacje szczegółowe

ID produktu:
1418519546
Tytuł:
Brand Fusion: Purpose-driven brand strategy
Autor:
Terry Smith
Wydawnictwo:
De Gruyter
Język wydania:
angielski
Liczba stron:
620
Numer wydania:
I
Data premiery:
2022-07-05
Rok wydania:
2022
Wysokość:
171
GPSR - osoba odpowiedzialna i certyfikaty:

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