Exploring Corporate Strategy

"Advantage for the organisation over competition. The problem at Yahoo! was that it was losing its advantage to faster-growing companies such as Google. Advantage may be achieved in different ways and may also mean different things. For example, in the public sector, strategic advantage could be thought of as providing better value services than other providers, thus attracting support and funding from government."

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Autor: Johnson Gerry
Wydawca: Prentice Hall