New Typography

"Probably the most important work on typography and graphic design in the twentieth century." - Carl Zahn, The Museum of Fine Arts, Boston "If you're interested in design and typography, you should buy this book...it's still one of the best typographic how-to books we have." - Adobe Magazine "A comprehensive, practical handbook to guide the typographer.... The tone, here, is that of a master craftsman; practical and informative, it neither avoids detail nor loses sight of broad principles." - Times Literary Supplement "The book is as well worth reading today as it ever was.... Tschichold's lucid writing makes his words timeless." - Photography Annual "An essential text for understanding contemporary trends in visual communication." - Choice "Lucid, logical, impassioned, and challenging." - Journal of Graphic Design"