Flash Advertising ( paperback)

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As ad dollars continue the migration to the Web and mobile devices, the Flash platform is increasingly becoming the tool of choice for interactive advertising. Interactive advertising design is a fertile job market for new Flash designers as well as experienced designers. While designers have the technical and artistic expertise to perform this work, few have experience with the creative pipeline and the implementation. This is the first book to present the state-of-the-art in the Flash advertising field with a focus on the creative process. Readers learn how to create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. Published projects developed with the practices and AS code presented in the book are available on the companion website flashadbook.com

ID produktu: 1034678975
Tytuł: Flash Advertising
Seria: Focal Press
Autor: Fincanon Jason
Wydawca: Taylor&Francis Ltd.
Język wydania: english
Ilość stron: 270
Data premiery: 2010-09-01
Wymiary [mm]: 18 x 244 x 189
Indeks: 27609088
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